Having a successful sales strategy for your organization is as easy as falling off a horse, or maybe even as easy as pie. Or is it? In this paper, best practices for sales techniques are presented through colorful idioms and figures of speech, showing that sometimes conventional wisdom needs to be turned on its head before you apply it to your sales organization. From targeting your ideal customer and sales call timing to lead funneling and continual improvement metrics, this paper will help you discover 10 truths and best practices you and your organization should implement when striving to make your sales techniques as efficient and effective as possible.