Imagine climbing Mount Everest.

While your goal is clear—reach the Summit—there are about 20 different routes to the top. Some are more challenging than others.

The activities required for success vary dramatically based on your chosen path. That same principle applies to sales performance.

Dr. Leff Bonney, Co-Founder and Research Director at Florida State University Sales Institute and Research Director at Emblaze, conducted dozens of studies with companies, analyzing thousands of salespeople's activities, to find out what patterns drive performance.

It appears that the relationship between activities and sales performance is not as straightforward as many assume.

Download this research report to see:

• How certain activities relate to seller success
• Why some activities drive success in certain situations but fall flat in others
• Why leadership's role in setting direction might be more crucial than you think