In sales, “no decision” can feel like a dead end. Without a compelling reason to change, prospects stick to the status quo, concluding they can live with their current situation. If your team can’t help buyers see the need to change and act with urgency, you risk losing pipeline to inaction.

What if you had a science-backed way to break through buyer indecision and motivate action? 

Give your team the skills to disrupt the status quo bias by revealing unconsidered needs—issues your prospects don’t know about or don’t view as urgent. By bringing these needs to light and mapping them to your solution, you can create the kind of differentiation and urgency that moves deals forward.

Watch the replay of this session to learn how to:

• Identify and leverage unconsidered needs to create urgency and avoid “no decision” outcomes
• Map unconsidered needs to your capabilities and challenge buyers’ current thinking
• Role-play conversation openers and questions based on expert insights that shift buyer perspectives and disrupt the status quo

Following this session, you'll have the insights and strategies to reveal the unexpected—and turn buyer indecision into your competitive advantage. 

Who should watch:
Sellers and leaders who want to take the first step toward a stronger, more winnable pipeline.