Discovery isn’t just about asking questions—it’s about asking the right questions. Yet, in over half of deals, sellers and buyers are misaligned on the problem that needs solving. This misstep leads to ineffective pitches, poor buyer confidence, and lost opportunities.

What if you could more predictably turn discovery into deals by better aligning with your buyer's needs?

Research shows that when you and your buyer align on the problem, your chances of closing the deal increase by 38 percent. To achieve this alignment, you need a structured framework that goes beyond surface-level discovery and dives into the buyer’s world, their obstacles, and the solutions that resonate with them.

Watch this Training Tuesday replay to learn how to:

• Use pre-call research to demonstrate credibility and gain buyer trust
• Apply a research-backed framework to uncover and align on your buyer’s true problems
• Ask strategic discovery questions that explore obstacles, root causes, and damages to build a full picture of their needs

Following this session, you'll know how to broaden the scope of discovery and start leading discovery conversations that close more deals. 

Who should watch:
Sellers, BDRs, and leaders who want to better align with buyers and win more consistently.