Negotiating with buyers requires sellers to have confidence, clarity, and certainty that what they're saying and doing is the right approach. But when sellers are stressed out or struggling with other difficult emotions, what tangible supports can leaders provide to help them feel more confident, clear, and certain?

Watch this week's Growth Spark with Nathaniel Hartmann, Associate Professor and Senior Researcher, Center for Marketing and Sales Innovation at University of South Florida Muma College of Business, to learn how leaders can help sellers negotiate more effectively with buyers—with less stress.