The buyer’s journey looks very different than a few years ago. Buyers conduct extensive research on their own and studies show that they’re often 50–70 percent through their decision-making process before engaging with sales.

However, being further along doesn’t mean they’re on the right path. In fact, many buyers are staunchly committed to the wrong solution.

Sellers struggle to spot this in discovery conversations. And even when they do, they’re unsure how to help buyers backtrack and reconsider their approach.

So how can sellers recognize when a buyer is deeply committed to the wrong course of action—and guide them toward a better solution?

This report from Emblaze and Dr. Leff Bonney reveals new research on the factors driving a buyer's commitment and how sellers can encourage them to make a change.

Get this report to learn:

• What makes a buyer dig in on their chosen approach
• How to structure conversations to help them reconsider
• The steps a seller needs to take to stay in the sale going forward

Watch the webinar replay of Tim Riesterer and Dr. Leff Bonney walking through the research. You'll see how you can 2x your chances of getting into a deal with already committed buyers.