Overview
In 2011, Reed decided to upgrade from a homegrown demo tool to an instant screen-sharing solution that would integrate with its Salesforce.com system, to enable reps to not only launch demo sessions from within Salesforce, but also to automatically track all demo activity and report on the impact demos had on conversions and revenue. As a result, Reed was able to reduce sales cycles by 60 percent and Improve lead conversion rates by 40 percent.
