Human brains are naturally attuned to stories, according to studies reported in the Harvard Business Review. In fact, people tend to respond better to narratives than to other forms of content. Why? It’s all about trust. When you hear a story, your brain releases oxytocin, AKA “the trust-promoting hormone.” 

A good story forges an unbreakable bond between your solution, your buyer, and their emotions. It's always a good time to help your sellers paint a more vivid picture of value.

In this Training Tuesday replay with Paul George, Facilitating Consultant, Corporate Visions, you'll learn how to use the power of stories to make your message connect with your buyer in an emotional and personal way.

Specifically, you'll learn how to:

• Use you-phrasing to invite the buyer to place themself at the center of the story.
• Share a compelling personal story.
• Tell a customer story with contrast.