Overview
For most B2B companies, existing customers comprise 70-90 percent of revenue. According to research by Bain & Company, increasing customer retention rates by just five percent increases profits by 25 to 95 percent.
For most B2B companies, existing customers comprise 70–90 percent of revenue. According to research by Bain & Company, increasing customer retention rates by as little as five percent can increase profits by 25–95 percent.
The takeaway? Customer retention is a key for unlocking revenue expansion. It should be a priority of every sales leader and team. But once you get customers to stay, how do you get them to do more business with you?
Watch this Idea Exchange replay hosted by Doug Hutton, EVP Customer Experience at Corporate Visions. You'll see insights and perspectives from leaders on how to:
Hang Black, VP of Global Revenue Enablement, ZoomInfo
The takeaway? Customer retention is a key for unlocking revenue expansion. It should be a priority of every sales leader and team. But once you get customers to stay, how do you get them to do more business with you?
Watch this Idea Exchange replay hosted by Doug Hutton, EVP Customer Experience at Corporate Visions. You'll see insights and perspectives from leaders on how to:
- Create a data-driven customer expansion strategy
- Set measurable goals supported by reporting and coaching.
- Execute your customer expansion strategy, including go-to-market plays of proven upsell, cross-sell, retention, and win-back approaches.
- Win over decision-makers and engage key contacts to close more deals.
Hang Black, VP of Global Revenue Enablement, ZoomInfo
Amanda Berger Rosen, Chief Customer Officer, HackerOne
Tony Pante, SVP, Global Head - Scale Engagement Center, SAP
This Idea Exchange was made possible by ZoomInfo.
