Overview
predict and guide your buyer’s journey
Almost every company uses segmentation criteria—like personas and industry verticals—to target buyers. But most struggle to make that segmentation actionable.
In fact, 89 percent of sellers say their team does not have a clear strategy for selling into each segment. Fifty-three percent say there’s no specific training for selling into each segment. And over 80 percent do not enable their sellers with segment-specific content assets.
