“Speed to lead.”
It’s a well-known expression in sales that’s often taken as fact.
The logic is that the first vendor to reach a prospect is more likely to win the deal. When a lead shows interest in your solution, their buying intent is on the upswing. A fast response might keep this interest rising, while a slow response can cause their interest to wane.
But is that true?
You might be able to reach a prospect first, but does a faster response time actually improve your win rates? Does a day really make a difference?
In this report, you’ll see the results from a year-long field trial that tracked new inbound opportunities—from created to closed won. You’ll discover answers to questions like:
- Does a day make a difference in your win rates?
- Can your response time affect deal size?
- How can you use automation to your advantage?