While most marketers understand the value of showing quantified impact—stats, numbers, and metrics—the debate over whether rational or emotional language is more persuasive rages on.

A considerable majority of marketing professionals use both rational and emotional language in their messages at least some of the time.

But what really grabs people’s interest? Beyond personal preferences, what should your messages include to engage and motivate prospects to respond?

Find out in this new behavioral research report from Emblaze (formerly B2B DecisionLabs) and The Marketing Practice. In this report, you’ll learn:

  • When quantified results aren’t enough to engage your new prospects.
  • Whether emotional or rational language effectively grabs buyers’ attention.
  • The biggest motivator you might be missing in your demand gen messages.


Memorable messaging and marketing


Return to idea lab Submit a video or article Ask your peers for advice