The core promise of ABM is that it can help you acquire and retain the most high-value, long-term customers. As a result, you’d think that renewal messaging would be a major cog in this customer retention strategy. But is it? Or does the renewal message get overlooked amid all the hype around net new customer acquisition?

Our State of the Conversation Report, “Customer Retention Strategy: Mission Critical, But Missing in Action," looks at where companies stand in terms of ABM implementation and lifecycle messaging. What kind of customer retention messaging are B2B companies using to deliver on one of the most important aspects of ABM: winning more renewal business?


Customer retention


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