Before the pandemic, you would rarely (if ever) invite your buyers to your house. But as the business world turned virtual, it’s become customary.

As soon as you turn on your camera during a virtual call, strangers are suddenly in your home. Some sellers reason that it’s better to let others see your real surroundings during a virtual meeting. Others have started to use blurry or fake backgrounds to protect their privacy.

But is one background more effective than others? How does your background choice impact your audience’s attention and memory of the content?

Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions and Emblaze (formerly B2B DecisionLabs), led this research study to learn how your buyer’s brain reacts to various Zoom backgrounds during virtual meetings.

Get this research brief to find out:

• How your background choice affects your audience’s memories and decisions.
• Which background keeps people more focused and engaged.
• When authentic backgrounds help your presentations (and when they don’t).