Many academic researchers have established that elaborating on complex concepts is essential to helping people process and remember information.

But in the business world, marketers and sellers are often told to “keep it simple” when explaining complex information.

So, does elaboration make it easier or more difficult for buyers to understand and remember a complex B2B presentation?

To find out, Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions and Emblaze (formerly B2B DecisionLabs), led this research study to learn how your buyer’s brain reacts to complex content, and how the additional details affect memories.

Get this research brief to find out:

  • How elaboration affects people’s ability to focus on and remember complex content.
  • Whether extra details are easier or more difficult to remember.
  • How to present complex content in a persuasive and memorable way.


Customer acquisition


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