The typical buying committee now includes as many as 15 decision-makers, depending on which analyst you ask. And most of these stakeholders are weighing in from different locations.

It’s a challenge to get consensus from so many people, and even more so when you aren’t meeting with them in person. How do you get multiple decision-makers in remote locations to remember and act on your message in a unified way?

To find out, Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Emblaze (formerly B2B DecisionLabs), studied how multiple B2B buyers’ brains synchronize attention, memory, and their motivation to act while watching a business presentation.

Get this research brief to find out:

  • What simple changes in your presentation can lead to more attention.
  • When to present data and insights in a way that motivates a group to act.
  • How to use the concept of priming to create unified memories among multiple buyers


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