There’s a long-held perception that executives are strictly rational decision-makers, relying on analytical thinking and mathematical calculations to guide their decisions. But new research shows that executives are no less influenced by emotions than anyone else. In fact, the study found that executives are significantly more willing to make a risky business decision, such as changing to a new vendor, when their status quo is framed in terms of loss instead of gain. Download this research brief to learn more about the study and the range of executive decision-making scenarios it put to the test.


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