Proposals that stall out or end in no decision are a major threat to your pipeline and ultimately your success. That’s why we designed research aimed at answering the following question: What kind of message moves executive and financial decision-makers to decide instead of defer? What components should that story feature? What techniques should it include?

The result of the research: a tested and proven messaging framework for the “Why Now” moment—when you need to create enough urgency in your business proposals to get executive buyers to act promptly. Learn more in the research brief.


Selling to senior leaders , Customer acquisition


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