Let's face it, the sales and marketing professions have changed over the last several years. No longer is it simply about building relationships by listening to the customer. There is too much competition and distraction in the world to rely on relationship building alone. You also have to add value and demonstrate your relevance with every prospect or client interaction.

This article is about how you can make the most of each and every business opportunity. By incorporating technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying the long-term relationships and repeat business that is every business person's goal.