Sales is a complicated and rewarding process that requires the best of the best—both in terms of talent and approach. In this session, we discuss how the complexity and cycle of sales depend on internal and external variables, but one factor remains constant: A successful sales process incorporates best practices, sets achievable standards for your team, and leverages the right technology to streamline operations/expectations. We'll also cover how continuous monitoring and evaluation of your sales goals and processes is key to optimizing your process. In an era when businesses rely more than ever on data and analysis, it’s imperative to properly utilize that data to bolster and challenge your teams as well as maximize ROI.