Social media offers salespeople more opportunities than ever to get into conversations with their buyers. Through the combination of social listening and online dialogues, inside sales can switch up traditional methods to catch the elusive attention of buyers needed to increase pipeline momentum.

Listen to Ardath Albee, author of eMarketing Strategies for the Complex Sale and Marge Bieler, CEO of RareAgent, to find out how to integrate social media with your inside sales processes to improve your access and relevance to today's buyers.