One of the most powerful ways to engage your customers is to talk about challenges and opportunities. Tell prospects about how customers have solved challenges or achieved opportunities like the ones they are facing. After crafting effective messages, here are 3 best ways to engage your prospects: 1) Give examples through stories; 2) Describe how their peers are responding to trends; 3) Explain how your solution helps them get specific results they care about. To get all the details, read this brief best practice.