To build and maintain a steady pipeline, sellers need to constantly identify potential customers and win the right to the all-important initial conversation.
The challenge is that prospects are inundated with contact requests and irrelevant sales messages. It’s hard enough getting their attention, let alone to secure that first conversation. When sellers do manage to get their prospect on the phone, it’s difficult to ignite interest in the potential of their solution. It’s tempting to lead with features and benefits rather than showing they understand the challenges that are shaping their prospect’s world.
Potential customers don’t make it into the pipeline if sellers don’t articulate relevant, personalized messages.
Under pressure to hit quota, many sellers abandon unresponsive leads too soon—leads that could become valuable customers.
Conversely, unqualified leads are entering the pipeline, wasting time and resources.
Win more prospecting calls through personalized messaging and a communication strategy that drives engagement?
Describe your solution in a way that ignites interest and influences your buyer’s perception of your value?
Maximize the chances of your team closing the deal by scheduling more quality meetings with qualified leads?
When you earn the CSDR, you exhibit to your prospects, colleagues, and employer that you have the critical skills and competencies required to be an effective sales development representative.
For the CSDR designation, you must demonstrate you meet the high standards set by Emblaze and its Accreditation Board.
You are assessed on your ability to:
Complete ONE of the following instructional options:
Initiate Value Course
OR
16 hours of SDR online or instructor-led training
(e.g., college sales program or boot camp)
Receive an 80% score or higher on the Emblaze CSDR
multiple-choice exam
Receive an 80% score or higher on the Emblaze CSDR recorded video skills fluency challenge:
(includes 12-month Exchange Membership access)
(includes 12-month Exchange Membership access)
In this training, you will complete self-paced, online modules to:
With Initiate Value’s proven approach for learning and applying new competencies, you’ll be able to cut through the noise, secure that critical first call, ignite your prospects’ interest, and build more pipeline.
The self-paced, online training can be completed in roughly 8 hours. Once you’ve completed your online modules, you’ll take your multiple-choice exam and record your video fluency challenge to be scored for Emblaze CSDR certification.
Download workbook Complete e-learning Part 1:
Complete e-learning Part 2:
Open Your Workbook:
Part 2
Complete e-learning Part 3:
Open Your Workbook:
Part 3
Complete e-learning Part 4:
Open Your Workbook:
Part 4
Peer Check-In
Complete your peer check-in to reinforce principles for your challenge.
Participants activate the times reinforcement services, a series of mini-boosters designed to refresh their skills on key concepts. They receive their shareable eBadge showing program completion.