Advisory Board

Emblaze is committed to cultivating and maintaining relationships that aid in the advancement of our profession. Emblaze Advisory Board Members play a key role in that goal.

Alice Coatalem

AL.IS Expertise

Alice is passionate about the power of Digital Sales to innovate and achieve superior customer experience and business performance.

During a 30 years' career in the Tech industry, at HP and Hewlett Packard Enterprise, she has held a number of different roles all connected with Customer Experience, from Account Manager to Sales and Marketing Director, Workforce Development Director, Strategic Change Officer, Strategy & Planning Director, Alliance Director and Inside Sales VP. She has demonstrated her ability to attract, motivate and develop both direct and virtual high-performing teams across international borders and generations.

Building on this multifunctional expertise, she is now advising companies willing to endorse the digital revolution in their B2B go-to-market.

She holds an Executive Doctorate Degree in Business Administration from University Paris Dauphine, PSL France, where she is teaching in Master programs.

Lisa Dillon

General Manager, EMEA Inside Sales

Lisa is General Manager of EMEA Inside Sales at Microsoft. She is responsible for driving the EMEA Inside Sales strategy and the implementation across all commercial segments and product lines. Prior to Microsoft, she was Vice President of Inside Sales at Oracle, where she worked for over 13 years. She has over 25 years of experience in a wide variety of industries & functions for well-known blue-chip companies Microsoft, Oracle, BT, Motorola, & Accenture, as well as being instrumental in the start-up of an international software company. She is a highly motivated senior business leader, used to balancing the needs of operational and sales excellence with strong business management.

She is also on the Board of Enterprise Ireland and the Digital Sales Advisory Council of Ireland.

Lisa graduated with an MBA, Electronic Engineering degree, and Mathematics degree from Trinity College Dublin. She also holds a Diploma in Life & Business Coaching and most recently, a Diploma in Company Direction.

Frank Hattann

Director, Worldwide Inside Sales

Leading people for since the year 2000 across blue chip organizations like Deutsche Bank, Lufthansa, PayPal, LinkedIn and now Microsoft Frank’s mission for his professional life is to Build World Class Organizations, Grow & Transform Lives and Have Fun. Thus far, Frank has lived and worked in Germany, UK, Canada & Ireland, where he has managed both small and large multi-lingual teams, in multi-cultural environments.

Frank spent 6 years in LinkedIn, where he headed Enterprise & Inside Sales in EMEA for LinkedIn Sales Solutions. He made the move to Microsoft in January 2017, where is helping to build out the new Worldwide Inside Sales organization in EMEA. The best part of his job is hiring strong talent and building culture based teams that strive for outstanding performance.

Frank has a Masters Degree in Management and Organizational Studies. He frequently guest lectures in local universities. His experience and expertise include Leadership, start-ups, Social Media, Social Selling and more. Frank is strong believer in the future of Inside Sales.

Andy Hough

Association Of Professional Sales

Andrew spent 25 years in all various sales roles as he progressed through his career, covering the disciplines of Field Sales in Retail, High Net Worth Banking Sales at Lloyds, Business Banking Sales with Barclays, Sales Finance with GE Capital & Sun Microsystems, followed by a range of roles in EMC including individual contributor, Sale Manager and Director, and latterly VP Sales and Service EMEA for EMCs core business.

Prior to his leadership role as VP with a $2B annual budget, Andrew held the role of Director Sales Operations, which encompassed Sales Transformation, Sales Enablement and Training for EMEA and Sales Operations.

During that four-year period, Andrew lead the transformation of the Sales Teams from Product Based Sales, to Solution Sales, using a range of in-house and external tools, which focused on improving the conversations with customers, raising the level of customer engagement and creating the skills for value creation and challenger sales engagements.

This produced increase in average engagement size and improved portfolio and solution engagement, with higher win rate, which was audited using external support.

Andrew is passionate about sales and its professionalism and works as CEO in the fast-expanding Association of Professional Sales. He is married to Alison, Global Chair at EY, and they have two children, dividing their time between London and Hampshire. He enjoys sailing, cycling, photography and movies.

Kevin Kelly

Protelos Group Ltd

An Inside Sales Advocate / Innovator based in the UK.

Specializing in building and developing high-performing Inside Sales groups that support effective “Go-to-Market” strategies.

An experienced sales director with over 25 years of selling and managing teams in field and Inside Sales.

Driven a performance culture of success with the development of a clear identity, strong employee engagement and execution of operating plans.

Understanding the importance of streamlining business operations to support a drive for results in the most cost effective way.

Strong operational expertise with a relentless focus on building a “Best in Class” mentality and capability through People, Process and Technology.

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