Training Tuesday

Get more of your customers to renew

November 14th, 2023

12:00pm - 1:00pm EST/EDT

Chances are, over 70 percent of your revenue comes from existing customers. For some organizations, this number may be closer to 90 percent.

But almost 60 percent of B2B organizations don’t see any need to differentiate their approach between acquiring new customers versus keeping and growing existing customers. They simply use the same approach, regardless of customer relationship.

But research shows that the buying psychology in renewal conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales conversations to meet these unique pressures and demands, you’re putting most of your revenue at risk.

Join this interactive Training Tuesday with Doug Hutton, EVP Customer Experience, to learn how to keep and grow existing customers to drive long-term value.

Specifically, you'll learn how to:

  • Defend your incumbent position from competitors.
  • Strengthen your customer relationships.
  • Win more renewal conversations.

November's Training Tuesday is made possible by Outreach which unlocks seller productivity so that sales teams can efficiently create and close more pipeline.



Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement. (Please ask each attendee to register individually.)

You’ll have the ability to turn on video, unmute yourself to ask questions, and fully participate in this unique training opportunity. The facilitator may use breakout rooms during the session for hands-on application of the lessons learned.


This Emblaze training session is a benefit of Emblaze Membership. If you’re not yet an active member, you’re invited to attend one session as our guest. Can't join live? No problem, register anyway to receive the on-demand link.

During the scheduled presentation, if you have any trouble connecting or accessing the session, please click here to contact Zoom Support or visit

Feel free to contact us with any questions at or call 1-800-604-7085.

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