March 20th, 2025

11:00am - 12:00pm EST/EDT

Zoom meeting

Advisory & Community members are invited to join the March Executive Forum meeting, where leaders will discuss new prospecting approaches and outreach strategies.

Discovery in 2025 isn’t just about asking questions—it’s about asking the right questions for buyers who are already 70 percent of the way to a decision before they engage sales. 

In this month’s Emblaze Executive Forum, leaders will discuss groundbreaking discovery research from Dr. Leff Bonney, Co-Founder and Research Director at the Florida State University Sales Institute. Dr. Bonney’s insights will set the stage for a powerful discussion on transforming your discovery process with more insightful, impactful questioning to "de-escalate" buyers who are overly committed to a solution your sellers know won't work well, and increase your sellers' odds of getting into the deal.

You’ll have the opportunity to exchange ideas with fellow leaders, sharing methods for guiding conversations beyond what your "already committed" buyers think they know about their problems, to reveal even deeper needs. Gain actionable insights to refine your approach and lead more meaningful discovery interactions.

Don’t miss this opportunity to elevate your discovery skills—reserve your spot now.

Emblaze Executive Forum is open to all leaders at the Advisory & Community level of membership. If you're not yet an Advisory & Community Member, learn more about membership here so that you can join this session and others like it each month in the Executive Forums.

The 2025 Executive Forum is supported by: