August 8th, 2024

11:00am - 12:00pm EST/EDT

Virtual Forum Meeting

In B2B enterprise sales organizations, optimizing the channel mix is critical for maximizing reach and effectiveness in reaching target markets. By carefully evaluating and balancing direct sales, channel partnerships, online platforms, and other distribution channels, you can ensure you're leveraging the most efficient and profitable routes to market. This strategic approach enables organizations to adapt to changing buyer preferences and market dynamics while maximizing revenue opportunities.

As we delve into August's Sales Transformation Executive Forum, you're invited to think about these questions:

• How are you effectively leveraging a diverse mix of sales channels to reach your target audience and maximize your market penetration?
  
  
• How are you continuously monitoring and adjusting your channel mix to stay aligned with evolving buyer preferences and market trends, while also optimizing our resources and investments?