December 1st, 2016

3:30pm - 5:45pm EST/EDT

Dassault Systemes - Waltham, MA (View Map)

Join us for a big final 2016 Chapter meeting as we discuss Account Based selling and marketing ideas to help you begin 2017 with. We are pleased to announce that Sangram Vajre, Co-Founder and CMO of Terminus will join us along with Trish Bertuzzi, author of The Sales Development Playbook (and President of The Bridge Group, Inc) to share sspecific strategies that are working in the world of Account Based Marketing and Sales In this session, we will focus on: ABM + Sales = "Smarketing Alignment" - discuss high/low tech vs. high/low touch activities for engaging accounts - Clarify account-centric vs. account-based, explain the concept - Practices for account-centric - Q&A Thank you to Dassault Systemes for being our venue sponsor, plus Clearslide and Quota Factory for being our appetizer sponsors. Check-in information, parking, etc for the event will come to those who register here. Information about Dassault: http://www.3ds.com/about-3ds/world-presence/3ds-boston-campus/