September 10th, 2024

5:30pm - 7:30pm EST/EDT

Wilson Hardware, 2915 Wilson Blvd., Arlington VA 22201 (View Map)

This event is for senior leaders from the D.C./Maryland/Virginia (DMV) local area who are responsible for revenue-driving teams. Following registration, Emblaze will reach out to confirm participation.

Overview

Join your DMV-local revenue peers for an insightful evening featuring industry experts Tim Riesterer and Matt Dixon.

Recent research shows that nearly two-thirds of CEOs lack confidence in their teams' ability to execute growth strategies. A significant factor contributing to this challenge is an outdated go-to-market (GTM) operating model.

The post-pandemic B2B buying landscape has transformed, with buyers completing over 70 percent of their purchasing journey independently, favoring frictionless experiences and minimal seller interaction. In response to these shifts, many B2B sales and marketing organizations struggle with stagnant pipelines and deals ending in “no decision.”

To address these revenue headwinds, it's crucial for GTM leaders to modernize their operating models and adopt new, effective sales strategies.

During this special Emblaze Leadership Local event, you’ll hear how top organizations are enhancing their GTM models and improving sales effectiveness by embracing the new Gartner Enablement Mandate, driven by leading voice-of-the-customer insights and skill programs.

Event Agenda

5:30 - 6:00 - Networking and cocktails – get to know your local revenue leader peers before we begin

6:00 - 6:50 – Research sharing and GTM discussion with experts Tim Riesterer and Matt Dixon on creating pipeline in difficult markets; overcoming indecision in stalled deals; preventing churn, and effective expansion with existing customers.

6:50 – 7:10 – Case Study: Gartner Enablement Mandate – learn how to bring this to life in your growing organization

7:10 – 7:30 – Q&A with our speakers

What You'll Learn

How to identify and implement necessary changes in your GTM operating model
Strategies for creating new sales plays and playbooks infused with critical skills to win more deals
Insights on operationalizing the Gartner Enablement Mandate to achieve higher levels of sales effectiveness

This event is a unique opportunity to gain actionable insights from leading experts and network with other senior growth leaders committed to driving success in a rapidly evolving market.

Join us to transform your GTM approach and lead your organization to new heights of sales success.

About Our Speakers:

Tim Riesterer: Chief Strategy Officer at Corporate Visions and author of notable works including The Expansion Sale and Conversations That Win the Complex Sale.

Matt Dixon: Renowned sales and customer experience expert, public speaker, and author of bestsellers such as The JOLT Effect and The Challenger Sale.

About Our Host:

Brian Shea: Principal at Lucrum Partners and sales effectiveness consultant for Corporate Visions. He is the author of a revenue impact e-book for private equity portfolio managers. His contributions to the field have established him as a trusted advisor and influential voice in the realm of B2B sales and revenue operations.