AA-ISP Boston Chapter Meeting: Create Relevant Personalized Messaging at Scale

June 14th, 2023

5:30pm - 7:30pm EST/EDT

EzCater, 40 Water St 5th floor, Boston, MA 02109 (View Map)

Wondering how to best attract your top prospects? During our interactive meeting, you will learn messaging best practices that are based on research on how to grab the attention of today's buyer, insights on how to personalize your outreach, and how to scale personalization at each stage of the buying process. Bring the name of your actual ideal buyer and their LinkedIn profile and get ready to create personalized messaging. A winner will be announced at the end of the night with our American Idol-style judging event!

This event is hosted at ezCater and made possible by Crystal Knows. 

Meeting Agenda:

5:30-6:00 PM: Networking with sales peers

6:00-6:05 PM: Meeting Kickoff & Welcome

6:05-6:20 PM: Expert Panel sharing their thoughts on creating messaging frameworks

6:20-7:15 PM: Messaging framework practice where you can expect to:

  • Apply what you’ve learned to a message for your own buyer
  • Hear how others personalizing their outreach for phone outreach
  • Get feedback from your peers to tweak you messaging
  • Celebrate the winning messaging as voted on by our expert panel
  • Discuss winning messaging as a large group

7:15-7:30 PM: Learn about AA-ISP membership and upcoming events

Who can attend:
This AA-ISP Chapter meeting is a benefit of AA-ISP membership. Non-members are invited to attend one meeting as our guest. For additional information on membership, contact info@aa-isp.org.

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