Training Tuesday

Training Tuesday: Create Urgency by Revealing Unconsidered Needs

April 8th, 2025

12:00pm - 1:00pm EST/EDT

By participating in the monthly Training Tuesdays series, you and your teams will learn skills you can put to use right away. This month's session includes research and evidence-backed skills from Create Value by Corporate Visions.

In sales, “no decision” can feel like a dead end. Without a compelling reason to change, prospects stick to the status quo, concluding they can live with their current situation. If your team can’t help buyers see the need to change and act with urgency, you risk losing pipeline to inaction.

What if you had a science-backed way to break through buyer indecision and motivate action? 

Give your team the skills to disrupt the status quo bias by revealing unconsidered needs—issues your prospects don’t know about or don’t view as urgent. By bringing these needs to light and mapping them to your solution, you can create the kind of differentiation and urgency that moves deals forward.

During this interactive session, you’ll learn how to:

  • Identify and leverage unconsidered needs to create urgency and avoid “no decision” outcomes
  • Map unconsidered needs to your capabilities and challenge buyers’ current thinking
  • Role-play conversation openers and questions based on expert insights that shift buyer perspectives and disrupt the status quo

Following this session, you'll have the insights and strategies to reveal the unexpected—and turn buyer indecision into your competitive advantage. 

Who should attend:
Sellers and leaders who want to take the first step toward a stronger, more winnable pipeline.

Format:
Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement. (If you aren't yet a member, start a free Insights Membership and join us.)

You’ll have the ability to turn on video, unmute yourself to ask questions, and fully participate in this unique training opportunity. The facilitator may use breakout rooms during the session for hands-on application of the lessons learned.

Training Tuesday is best enjoyed live, but a replay is available for Advisory & Community members in the Idea Lab following the event.

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