You want to craft persuasive messages that capture your buyer's attention and engage emotion. However, you might be wondering how specific tools, such as word choice, affect your persuasive power. In this report, you’ll see new findings from neuroscience research that provide concrete, evidence-based guidance for impactful word choices.
With the advancement of AI and automation, Emotional Intelligence is emerging as a quintessential skill that can set top performers apart from the rest. In this report, you'll learn how Emotional Intelligence (as measured by Emotional Quotient, or EQ), can help you accelerate your skills, better understand buyers, and differentiate from the competition.
Authenticity is one of the gold standards in a buyer-seller relationship because it can inspire engagement and loyalty. But showcasing authenticity can be challenging. Is authenticity a business necessity or a narcissistic tendency? And are the costs of authenticity bigger than the benefits?
New research from Allego and Dr. Leff Bonney, behavioral scientist and Research Director at B2B DecisionLabs, shows that even if you start with identical content, the presenter you choose—and the story they tell—will significantly affect your sellers’ willingness to use it.
When you're sharing content with your prospects, their minds will drift away from the task at hand at some point. This can be problematic in a sales situation. So how do you refocus the wandering mind? Get this report to find out.
Post-pandemic, the buyer’s journey could not be less predictable. They’re doing research, forming opinions, and narrowing options at their own pace. And they’re using digital channels with nearly equal frequency as they contact your sellers.
Get the results from a year-long field trial that tracked new inbound opportunities, from created to closed won. You'll see the difference a day makes in your ability to win deals with prospects, and how your response time can impact the size of those deals.
Almost every company uses segmentation to target buyers, but most struggle to make segmentation actionable for sellers. In this research report, you'll learn how to use effective segmentation to predict your buyer's journey and enable your sellers to close more deals.
How can your sellers establish credibility quickly in a virtual environment? What, specifically, can you do to ensure your virtual audiences perceive your sellers—and your message—as credible? Find out in this neuroscience research report from Dr. Carmen Simon.