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Checklists

Checklist: How to Build Proactive Sellers

Download this checklist and put your sellers on the path to more meaningful conversations—and higher win rates.

Published: Aug 22nd, 2025
available to Members Only
Research Report

Research Report: Creating Opportunity Creators—Keys to Building a Proactive Sales Force

When sellers show up with new ideas—before the buyer even knows to ask—they don’t just win more often. They win bigger. Download the full report to learn how to build a sales force that leads.

Published: Aug 21st, 2025
available to Members Only
Research Brief

Research Brief: How to Enhance Customer Testimonials

Your buyers are overwhelmed with sales noise. Download this research brief to get practical guidance from neuroscience to elevate the impact of your customer testimonials.

Published: Apr 1st, 2025
available to Members Only
Research Report

Research Report: Set Strategic Objectives

Get the results of a research study conducted with thousands of salespeople at dozens of companies to find out what patterns drive sales performance, in what specific contexts, and how leadership influences this.

Published: Mar 13th, 2025
available to Members Only
Checklists

Checklist: How to Turn Your Testimonials Into Memorable Presentations

Use the neuroscience-backed techniques in this checklist to transform basic social proof into compelling experiences that stick in your buyer’s memory and inspire action.

Published: Mar 6th, 2025
available to Members Only
Checklists

Checklist: How to Design and Deliver Your Next Sales Presentation

The promise of AI to be just as good as people at designing and delivering a sales presentation is alluring. But in reality, can it be as persuasive as a human?

Published: Dec 2nd, 2024
available to Members Only
Checklists

Checklist: Assess and Reset Misguided Buying Decisions

Use this checklist to spot signs your buyer might be overly committed to their approach during your next discovery conversation and learn how to get them back on the right track.

Published: Nov 7th, 2024
available to Members Only
Research Report

Research Report: Is AI Ready to Design and Deliver Sales Presentations?

Currently, the evaluation of AI image-to-text tools is based on heated opinions. In this report, you'll get neuroscience-based answers to the question: What is the impact of AI design compared to human design on the buyer’s brain?  

Published: Oct 24th, 2024
available to Members Only
Research Report

Report: Discovery Isn't Dead - How to De-Escalate Committed Buyers

Some buyers come to you already committed to the wrong solution. How can sellers recognize this early on—and guide these buyers toward a better solution? Get this report on the factors driving a buyer's commitment and how sellers can encourage them to make a change.

Published: Oct 16th, 2024
Checklists

Checklist: Your Apology Template

Does having to say you’re sorry put your customer relationship at further risk? Is there a way to apologize that can preserve your customer’s goodwill? Use this evidence-backed template to craft an apology message that will not only inspire your customers to forgive you, but value you even more.

Published: Jul 19th, 2024
available to Members Only
Checklists

Checklist: How to Balance AI Coaching with Human Connection

When should you rely on AI for coaching? And when would a human coach be more beneficial? In this checklist, you’ll see how to make sure your human or AI coach has the most impact.

Published: May 16th, 2024
available to Members Only
Checklists

Checklist: How to Customize Your Coaching Approach

New research has identified specific coaching styles that sellers respond to best, depending on the area your seller needs help with and the deal stage. In this checklist, you’ll learn how to plan your approach to effectively drive behavior change. 

Published: May 16th, 2024
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