Overview
Traditional sales approaches have taught us that in order to build pipeline, you need to aim high, ask for a referral, and do it at mass scale.
Today's buyers expect a totally different experience, beginning with education on how similar teams and organizations in their space are solving the same challenge. But how do you scale personalized messages and make it into a machine?
Listen as we unpack the messaging structure that answers those questions, enabling reps to make personalized messaging scalable and repeatable while improving quota attainment quickly.
You'll learn:
• What should reps and SDRs personalize?
• How to construct 100% tailored messaging without losing consistency
• How to scale personalized emails and calls by balancing “volume” and “quality”
Speaker:
