In his AA-ISP Leadership Summit 2019 session You Suck at Playing Hardball: How to Win Using Hard-Nosed Negotiation Tactics, Tony Perzow, Founder and CEO of You Suck at Negotiating, provided actionable advice to sales professionals who want to know how to tactfully play the game of negotiation.

In a series of video clips from his presentation found here in our Knowledge Center, you will gain insight on how be a competitive sales negotiator by first being prepared, skilled and strategic. 

TOPIC ADDRESSED IN THIS VIDEO:

How to attain "Win/Win" through a transparent conversation about growing the deal bigger than it was before the start of negotiation.