Inside sales is growing at 15 times the rate of outside sales (7.5% vs. 0.5%) according to a 2009 study done by SKKU and MIT in conjunction with infoUSA. A 2012 study done by The Bridge Group Inc shows the number of inside sales jobs has grown 124% from 2009 to 2011. Companies are looking to grow revenue more efficiently and to better align their "go to market" strategy with the evolving buying preferences of their prospects and clients. What worked in the 1990's is less effective today and new approaches are better received. So here are some tips that can help you build and scale a successful business to business (B2B) inside sales team.