The last few years have brought about a profound transformation of buyer expectations and the way sales teams operate.  

How exactly did COVID-19 change the buying process? 

A survey study conducted by Emblaze, in partnership with The Florida State University Sales Institute, reveals some answers. 

Spoiler alert: B2B senior sales leaders who are responsible for inside and outside sales teams have changed their minds about the impact digital selling can have across the buying cycle. 
 
Download the survey result infographic to find out how leaders across industries are thinking about:  

• The effectiveness of virtual meetings 
• Sellers’ ability to step up to the new selling environment 
• The focus of sales enablement