Overview
Most organizations are overlooking a nearly untapped revenue source: former customers. But winning back lost customers isn't easy, especially when you don't know why they left. Whether it was due to a service failure, a competitor relationship, or they were lured away by a better price—decision science shows a pathway to re-engage, reignite the relationship, and recapture this lost revenue.
Watch on-demand as Doug Hutton, EVP of Customer Experience at Corporate Visions, presents a science-backed members-only Training Tuesday for leaders and their teams.
You'll learn how to:
- Approach former customers with research-backed messages to gain access and get a meeting
- Use persuasive first-meeting content that motivates them to return
- Enable your entire commercial organization to effectively support and execute your win-back growth play