Most organizations are overlooking a nearly untapped revenue source: former customers. But winning back lost customers isn't easy, especially when you don't know why they left. Whether it was due to a service failure, a competitor relationship, or they were lured away by a better price—decision science shows a pathway to re-engage, reignite the relationship, and recapture this lost revenue.

Watch on-demand as Doug Hutton, EVP of Customer Experience at Corporate Visions, presents a science-backed members-only Training Tuesday for leaders and their teams.

You'll learn how to:

• Approach former customers with research-backed messages to gain access and get a meeting
• Use persuasive first-meeting content that motivates them to  return 
• Enable your entire commercial organization to effectively support and execute your win-back growth play