what motivates executive decision-makers to act now instead of later?

You need an executive messaging strategy that creates urgency for them to change AND demonstrates your tangible impact on their performance. There’s a right and wrong way to handle this “Why Now” moment—and new research to prove it.

In this webcast replay, Tim Riesterer, Chief Strategy Officer at Corporate Visions and Emblaze, and co-author of The Expansion Sale, and Professor Nick Lee of Warwick Business School explore new academic research that reveals a tested and proven messaging framework for telling the most effective Why Now story.

You’ll learn how to:

• Align your business proposals to a proven Why Now messaging framework, designed to help justify a decision
• Use key decision science principles to create the urgency to compel executive-level prospects to act NOW
• Tie your solution to key external factors and strategic initiatives, demonstrating how you can impact performance