The Picture Superiority Effect says that stories accompanied by visuals get remembered significantly better than stories told with words or text alone—that’s been established. What hasn’t been established—until now—is which type of visual presentation, Whiteboard or PowerPoint, allows marketers and salespeople to maximize the impact of the Picture Superiority Effect.

Research from Corporate Visions, Emblaze (formerly B2B DecisionLabs), and our research partner, Dr. Zakary Tormala, put that question to the test and found that whiteboard-style visuals outperform PowerPoint across some of the most critical areas of presentation impact, including recall, engagement, credibility and perceptions of quality. Learn more about the study, and what it could mean for your visual storytelling, in our research brief.


Digital selling techniques , Memorable messaging and marketing , Customer acquisition , Customer retention , Customer expansion


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