This session was presented as part of the AA-ISP Virtual Sales Summit! 

The best intentions don't always translate into daily reality. Sales leaders design processes, but do those really work for sales reps? Admins deploy changes within the CRM, but are those changes really adding value to productivity or data visibility and accuracy? Join our panel of leaders and reps as they discuss their strategies versus execution, and what everyone should know when bridging the gap between leadership goals and frontline reps' daily realities.