June 9th, 2026

12:00pm - 1:00pm EST/EDT

Securing an executive meeting is a big win—but it’s not the finish line.  

Many deals stall right after the conversation with executives. Not because they say no, but because they never take decisive action in your favor.  

The problem typically isn’t your solution. It’s the story supporting it. 

Too often, sellers lean on features, logic, and ROI alone, assuming that numbers will close the deal.  

But decision-making is emotional first, rational second. Executives need to feel the urgency and see the economic impact before they move forward with the deal. 

To help buyers justify their decision, you need a business case that works on every level: emotional, strategic, and financial. 

On June ___, join us for an interactive session in which you’ll learn how to: 

• Create decision urgency by surfacing business risks and unconsidered needs 

• Build a 3D ROI case that connects hard, soft, and strategic returns 

• Connect your message to the buyer’s role, goals, and decision drivers 

When you help buyers feel the need to act—and justify that action with a compelling business case—you turn executive interest into executive commitment. 

Register for this Training Tuesday session now and equip your sellers with the skills to move deals forward, avoid executive indecision, and win deals with value instead of discounts. 

Who should attend: 
Sales leaders and sales managers who want their teams to create urgency, build stronger business cases, and turn executive interest into commitment without relying on discounts. 

Format: 
Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement.  
 
You’ll have the option to unmute yourself to ask questions or use the chat, and fully participate in this unique training opportunity. The facilitator may use breakout rooms during the session for hands-on application of the lessons learned.