May 12th, 2026

12:00pm - 1:00pm EST/EDT

Buyer concerns don’t kill deals—seller defensiveness does.  

When buyers hesitate, push back, or raise doubts, many sellers shift into “convince mode,” firing off memorized facts and rebuttals.  

But logic-first responses often backfire. Buyers want to feel understood, not challenged or dismissed. 

When buyer concerns are handled poorly, trust erodes, momentum stalls, and even winnable deals slip away.  

But when you respond with curiosity, empathy, and clarity, objections become an opportunity for engagement—not resistance—and a chance to reinforce your value. 

On May 12, join us for an interactive session to learn how to: 

• Spot and address buyer concerns early, before they derail your conversations 

• Distinguish between rational and emotional concerns and respond appropriately 

• Reframe emotional objections in a way that reduces anxiety and rebuilds confidence 

When buyers feel heard, understood, and supported, their issues turn into deeper trust, not deal breakers. 

Register for this Training Tuesday session now and help your sellers stay composed, respond constructively, and keep deals moving—even when buyers raise concerns. 

Who should attend: 
Sales leaders and sales managers who want their teams to confidently handle buyer concerns by reducing defensiveness, rebuilding trust, and keeping deals from stalling when objections surface. 

Format: 
Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement.  
 
You’ll have the option to unmute yourself to ask questions or use the chat, and fully participate in this unique training opportunity. The facilitator may use breakout rooms during the session for hands-on application of the lessons learned.