April 14th, 2026

12:00pm - 1:00pm EST/EDT

When your value story sounds like everyone else’s, buyers default to the easiest comparison they can make: price. And once you’re competing on price, you’re competing from a position of weakness. 

Many sellers fall into the same trap—leading with features, making generic promises, or assuming the buyer can connect the dots between features and business impact themselves.  

But in a crowded market, buyers need a clear, confident answer to “Why you?” before they’ll choose you over a competitor or the status quo. 

Differentiation doesn’t mean claiming you’re better. It means proving you’re meaningfully different—and doing it in a way that buyers care about. 

On April 14, join us for an interactive session to learn how to: 

• Identify the specific capabilities that truly set you apart and matter most to your buyer 

• Create a crisp differentiation message that shows what the buyer can achieve with you that they can’t with anyone else 

• Use contrast and specificity to make your value story memorable and impactful 

Your buyers won’t choose you just because you’re good. They’ll choose you because they clearly see why you're the better option. 

Register for this Training Tuesday session now and help your sellers stand out as the obvious choice without competing on price. 

Who should attend: 
Sales leaders and sales managers who want their teams to move beyond feature-focused messaging and clearly show buyers why they should be chosen over competitors or the status quo. 

Format: 
Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement.  
 
You’ll have the option to unmute yourself to ask questions or use the chat, and fully participate in this unique training opportunity. The facilitator may use breakout rooms during the session for hands-on application of the lessons learned.