February 10th, 2026

12:00pm - 1:00pm EST/EDT

If buyers don’t feel a compelling reason to change their status quo, your deal will likely stall—no matter how strong your solution is.  

Most deals aren’t lost to competitors. They’re lost to indecision because buyers see their current situation as safe, familiar, and “good enough.” 

The real problem? Sellers often jump too quickly into “Why Us?” messaging—before the buyer has even seen a reason to change. And when buyers don’t feel the urgency to act, they default to staying the same.  

On February 13, join us for an interactive session in which you’ll learn how to: 

• Disrupt the status quo by surfacing unconsidered buyer needs and the consequences of not evolving 

• Use behavioral science and loss aversion to increase urgency without triggering fear 

• Create a compelling buyer vision that contrasts the cost of staying the same with a better future 

It’s time to break through early-stage hesitation by helping buyers see what they’re missing—and what they stand to lose—if they don't evolve. 

Register for this Training Tuesday session now and build the science-backed skills that turn indecision into committed buyer action.  

Who should attend: 
Sales leaders and sales managers who want their teams to break through early-stage buyer hesitation, create urgency, and prevent deals from stalling. 

Format: 
Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement.  
 
You’ll have the option to unmute yourself to ask questions or use the chat, and fully participate in this unique training opportunity.