July 17th, 2025

11:00am - 12:00pm EST/EDT

Zoom meeting

Advisory & Community members are invited to join the July Executive Forum meeting, where leaders will discuss new research with Dr. Leff Bonney on effective sales training and coaching.

What separates a “good” sales training program from one that is truly world-class?

In this month’s Emblaze Executive Forum, you're invited to join your peer commercial leaders for a first-person conversation with Dr. Leff Bonney from FSU Sales Institute. Together, you'll dive into groundbreaking research that uncovers the subtle yet impactful distinctions that set top-performing sales training organizations apart from the rest.

Drawing on data from industry-leading organizations, this presentation and discussion will shine a spotlight on the practices, methodologies, and cultural shifts that drive transformative results.

Leaders will unpack:

• The key characteristics that define world-class sales training and coaching programs
• Why incremental improvements often fail to move the needle—and what truly makes a difference
• Practical recommendations for progressing along the sales training and development maturity curve, no matter where your organization currently stands

This interactive session gives you the chance to share your own experiences and challenges, hear what’s working for other leaders, and help your team achieve sustained excellence in the competitive world of sales.

Emblaze Executive Forum is open to all leaders at the Advisory & Community level of membership. If you're not yet an Advisory & Community Member, learn more about membership here so that you can join this session and others like it each month in the Executive Forums.

The 2025 Executive Forum is supported by: