February 19th, 2025

3:00pm - 6:00pm MST/MDT

Tom's Watch Bar - McGregor Square, 1601 19th St., Suite 101, Denver, CO 80202 (View Map)

Join an exclusive gathering of revenue growth leaders in Denver to explore breakthrough research on the modern, pre-convinced buyer, and how your discovery methods need to adapt.

February 19, 2025 | 3:00pm-6:00pm MT | Denver

Throughout 2025, Emblaze is bringing together elite revenue leaders in major cities across the United States. Each Leadership Local gathering offers an intimate, peer-led environment with limited seating, where leaders tackle strategic challenges through the lens of breakthrough research.

From behavioral science findings to proven revenue strategy, each city's session features distinct research and focused discussions designed to help revenue leaders drive better performance. These exclusive gatherings combine peer exchange, evidence-based insights, and practical application.

About This Event

New research shows that common qualification approaches don’t motivate buyers or drive business. Find out what does.

This invitation-only session brings together a select group of elite revenue leaders to examine new research that's challenging decades-old sales discovery practices. You'll engage in strategic discussions with fellow executives and emerge with evidence-based approaches that transform how your teams connect with self-directed buyers.

Featured Research & Discussion

• The Self-Directed Buyer: Why conventional discovery approaches fall short
• Problem Statement Alignment: How this one concept can unlock 3x better outcomes
• Problem-Minded Discovery: Replaces traditional solution-minded discovery
• De-Escalate Commitment: The new must-have skill in a pre-convinced buyer world

What Makes This Different

• Exclusive Executive Environment: Intimate gathering of senior revenue leaders
• Research-Backed Findings: Engage with groundbreaking behavioral research from Emblaze and Florida State University Sales Institute
• Peer-to-Peer Exchange: Share challenges and solutions with fellow revenue executives
• Practical Applications: Convert research findings into revenue-driving strategies

Format

This highly interactive session includes:

• Fresh, original research presentation with Dr. Leff Bonney, Co-Founder and Director of Florida State University Sales Institute and Research Director at Emblaze
• Executive peer-to-peer roundtable discussions
• Strategic application exercises and tools
• Networking reception

Who Should Attend

• Chief Revenue Officers
• Chief Sales Officers
• VP Sales
• VP Revenue Operations
• VP Sales Enablement
• Senior Revenue Leaders

Schedule

3:00-3:15 - Qualification vs. Discovery Discussion 

3:15-3:45 Problem-Minded Discovery Research 

3:45-4:15 REALIGN Discovery Application Discussion 

4:15-4:30 Four Problem Types and Escalation of Commitment Research

4:30-5:00 Application of Situational Discovery Discussion 

5:00-6:00 Executive Networking Reception  

Ready to participate? Register now and an Emblaze representative will reach out to confirm details.