AA-ISP Training Tuesday: Stop Selling Through Champions

In 2015, the fastest way to increase your close rates and shorten your sales cycle is to stop selling through champions; the era of relying on sales champions is dead! B2B purchase decisions are complex, and involve GROUPS of individuals with unique interests that even champions can't recognize. Matt Behrend, Chief Sales Officer at DemoChimp, will share proven principles that help you get beyond champions so that EVERY influencer and decision maker can agree on a fast and confident purchase decision.

ABOUT OUR SPEAKER
Matt Behrend is currently Co-Founder and CSO at DemoChimp. He is passionate about understanding and solving the problems around B2B sales and marketing - and using entrepreneurship and behavioral science as vehicles to get there. He can be found most days muttering words like "predictable" and "scalable", while deep in thought about strategies for high-growth B2B SaaS companies.

Note: AA-ISP TRAINING TUESDAY SERIES IS FOR AA-ISP MEMBERS ONLY AND RECURS EVERY 2ND TUESDAY AT 1PM EST.