You use algorithms to research prospects, qualify leads, and in some cases, even write and edit your content for you.

But how much automation is too much?

In this webinar replay hosted by CMSWire, Jill Grozalsky, Product Marketing Director at Sitecore, and Dr. Carmen Simon, Cognitive Neuroscientist and Chief Science Officer at Corporate Visions and Emblaze, will explore the balance between human and machine when engaging your customers.

You’ll discover how to:

• Move from human vs. machine to human and machine
• Appeal to the human brain in an authentic way
• Find the sweet spot between machine learning and human intervention
• Don’t let the drive for efficiency take the humanity out of your content